Remember Mark McGowan? Yes, he’s the artist who, amongst other things, has rolled a peanut from Goldsmiths College to 10 Downing Street using only his nose, crawled on all fours around Manhattan wearing a George Bush mask and a “Kick my Ass” sign on his back and left a tap running in the backroom kitchen of a London gallery to protest Thames Water’s leakage problems.

Well now, supported by Margate Rocks, he plans to be buried up to his neck in sand on Margate beach for 48 hours, in a performance/protest to help save the Great British Holiday.

The traditional British seaside holiday is in decline, everyone is flying abroad, this year 30 million people will go on holidays abroad. This is due to cheap flights, sunnier climes and bargain bucket destinations. I am starting a campaign, which will include an art performance where i will be buried in the sand for 48 hours with a notted hankerchief on my head some Margate rock, holiday momento’s and fed fish and chips everyday, this is to encourage people to this year, when the time comes, dont just book a holiday abroad, come to Margate.

Mark will start on Saturday 3rd May at 12 noon and end at 12 noon on Bank holiday Monday 5th of May 2008.

Find out more about Mark McGowan on his website, and keep up to date with all the upcoming Margate Rocks events.